Education Session Information
Education Session Date:
March 02, 2011
Education Session Location:
Omni CNN Center Hotel
Atlanta
New Continents of the Mind: How Mind Genomics Drives Deeper Understanding of Customers and Produces Better Business
We stand on the threshold of continents of the mind. Knowing how people respond to the stimuli around them in everyday life lets us employ science to understand what to give to people, how to please them, and how to delight them.  In this presentation Dr. Moskowitz will share his experiments on mind genomics and food. He will provide tools and ideas about how to understand just what specifically turns on your customers, and how to create those delights.
His presentation will feature a demonstration of mind genomics, done specifically for this conference on the topic of fine dining. Through easy to run studies, by probing evaluation (pricing), and by understanding emotion reactions (how do you feel when you read the vignette about dining), Dr. Moskowitz will share with the audience the magic of science, and the sheer joy of finding out just what makes the customer’s mind tick.
Speaker Information
Howard Moskowitz PhD   [ view bio ]
Individual topic purchase: Selected
Research Chefs Association
Continuing Education Hours: 1.00
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